Why Masami Stands Out If there ever were a brand made for this column, it would be Masami. This month’s featured products are technically haircare rather than skincare, but they share the same thoughtful, clean-beauty approach: Masami products are vegan, cruelty-free, and formulated without more than 1,300 ingredients commonly considered harmful, including parabens, sulfates, and phthalates. The Key Ingredient: Japanese Makabu Seaweed Masami’s standout ingredient is Japanese